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Anjali Khera

Anjali Khera is Multi-Solution Architect at Perficient and is part of the Digital Analytics & Personalization (Adobe BU) team. She helps organizations deliver digital transformation projects by architecting, implementing, and strategizing solutions via the Adobe and Google platforms with a focus on Analytics, Tag Managers, and Enterprise Integrations.

Blogs from this Author

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A World Without Advertising Cookies- Disruption to Personalization Part 2

Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]

Businesswoman Handshake And Business People. Successful Business Concept.

AEP –What is in it for You?

How is AEP Helping Businesses? The digital world is moving towards cloud, server side, cookie-less tracking with limitations & law restrictions in interest of ITP, GDPR, CCPA. With many products & service providers available, it is becoming important to understand what different players in the market are offering. This article will help in understanding what […]