Personalization – Page 2 – Adobe
Posts Tagged with Personalization

Year in Review: Your Favorite Adobe Blog Posts of 2016

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

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What’s Next for Adobe and Microsoft?

The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional wisdom says a lot of work remains to be done for these software titans to realize the promise of their new relationship.  That means I’ve witnessed a number of experienced observers of either company yawning, taking a […]

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Six Questions to Guide Your Personalization Strategy

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

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Infographic: A Guided Approach to Personalization

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

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How the Personalization Spectrum Helps Advance Your Marketing

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

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Adobe + Livefyre Make It Easy to Promote User Generated Content

Earlier this year, Adobe announced its acquisition of Livefyre, a platform that helps companies discover, organize, and push out user generated content (UGC) on social media and owned digital properties. In a recent webinar hosted by Adobe, I learned about the value of UGC and got a behind-the-scenes look at Livefyre, part of Adobe Experience […]

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Top Three Challenges to Personalization

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

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#AdobeChat: A Recap on Consumer Email Marketing

Email has been a part of our lives for a long time. Once searching the web and email communication were embraced by the masses, marketers quickly capitalized on this opportunity – a way to establish direct, personal communication with their customers! Of course things have evolved since the early days – brands have to make […]

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Implement Personalized Marketing without Going All In

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

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An Example of Personalization Done Right

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

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