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Posts Tagged ‘adobe assets’

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Top DAM Features in Adobe Experience Manager Assets

At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product.  Assets has been in the market for a long time and has built up a strong list of features over the years.  In this post, I will share […]

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Digital Asset Management: No Longer a ‘Nice to Have’

Why Digital Asset Management As companies undergo digital transformation, and look to become an ‘experience business’ that delivers second to none experiences to their customers and drives brand loyalty, there’s more pressure on marketing teams to create compelling, interactive and visually appealing content. With content in such high demand, marketing leaders seek to streamline the use of […]

Why DAM Is Important to Your Web Content System

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]