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AEM as a Cloud Service Followup: Insights from Cedric Huesler

Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies helpful as we all learn more […]

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Thoughts on AEM as a Cloud Service

Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]

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What Does The Future of Marketing Automation Hold For Marketers? [Interactive eBook]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

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My Adobe Analytics Certification Experience

During Q3 2019, I challenged myself to obtain a few different Adobe Certifications by the end of the year. As the end of the year came-and-went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. The first certification I pursued was the Analytics Business […]

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The 12 Questions of AEM-mas

T’was the week after Christmas and all through the blog, not an author was writing nor viewing the log(s). Though my ideas are scarce I’ve had many a complaint and many had caused my language to not be that of a saint. The 12 questions below are not constructive, but if Adobe were to consider […]

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Is Your Marketing Attribution Strategy Missing The Most Relevant Account Connections?

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

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Are You Mistaking Speed For Urgency in Your Attribution Strategy?

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

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Bridging the Data / Content Gap: Bringing Adobe Analytics into AEM

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

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The Unified Customer Profile Revolution

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]

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HLTH 2019: Moving Healthcare Into the Future with Technology

Last month, I had the honor of attending the annual HLTH 2019 conference. HLTH is a great gathering of minds, companies, and governments in one place rallying around healthcare as a whole. With more than 6,000 attendees, over 300 speakers, and 950+ CEOs and founders, it is an opportunity to talk about how to move […]

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Are You Still Focusing on Low-Impact Marketing Metrics?

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

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Early Thoughts on the Adobe Client Data Layer

Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]

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Perficient Named Adobe Platinum Partner

We are thrilled to announce that Perficient Digital has earned its Adobe Platinum partnership designation. Adobe recognizes Platinum partners as companies with specialized Adobe practices in multiple Adobe Experience Cloud solutions across geographic areas. The partnership further enables Perficient Digital to fully leverage the Adobe platform and help clients create end-to-end, integrated digital experiences. With […]

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Improving Bulk User Creation in AEM 200x

Recently, we had a particularly challenging problem where an AEM website needed to support up to several hundred thousand logins within approximately a 2-hour window. To support this level of load, we couldn’t have user profiles get populated as the users logged in. Instead, the team created a job to populate the users and groups […]

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Perficient Digital to Present Alongside Adobe at #HLTH2019

On Tuesday, October 29, at HLTH, I’ll be leading a workshop in Adobe’s booth on Delivering Omnichannel Experiences in Healthcare. I’ll show how healthcare providers and payers are converting prospects to patients and members using voice assistants with Adobe Experience Cloud.

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Perficient and Symantec Empower Customers with AI

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

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Revealing Hidden Oak Nodes / Properties

Did you know there are properties you can’t see in your Apache Sling / Adobe Experience Manager repository? Jackrabbit OAK includes the concept of hidden nodes and properties. Hidden nodes and properties are prefixed with a colon and are not visible to consuming applications. Examples include :nestedCugs and :topCugCnt which are used to store the […]

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How Financial Services Companies Create Unique Buyer Experiences with Marketo Engage

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

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