Innovation and Insights Archives | Adobe
Posts Categorized as Innovation and Insights

Marketing and IT: A Team Effort in Cybersecurity

No matter how hard we try, it’s nearly impossible to keep our inbox free from junk mail and phishing threats. This is an annoyance for us, but for organizations, security threats pose a serious risk.  The looming threats facing businesses push them to constantly seek new technology in hopes of solving these issues. As technology improves, other organizational […]

Read more

Make Data Your Brand’s Biggest Asset

We’re constantly looking for new ways to improve in all aspects of our life, fine-tuning as we go. For businesses, this continuous improvement is critical to long-term success. And to make smart decisions, companies must make data the foundation for all digital efforts. In order to survive in today’s fast-paced market, we’ve got to be […]

Read more

5 Digital Trends for 2018 That Can Drive the Future of AEM and More

New year, new resolution. This should apply to both person and business. 2017 was disruptive yet progressive for tech and digital marketing in many ways. We witnessed surge of AI and machine learning, emerging technologies like voice, facial recognition, virtual reality, augmented reality were built into many hit products/applications, holiday season had record breaking online […]

Read more

Gear up for AEM Rockstar 2018 at Adobe Summit

One of the most highly anticipated sessions at Adobe Summit 2018 is AEM Rockstar. In 2017, the inaugural contest and session drew a packed ballroom, with each of the five finalists presenting their favorite Adobe Experience Manager (AEM) tip or trick. The best part? The “Shark Tank” element, as the winner is chosen right then and […]

Read more

Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Read more

5 Tips to Maximize Adobe Experience Cloud Performance

  The research is clear: consumers want fast websites! No matter how personalized or beautiful an experience you provide, consumers will not wait around if it is too slow. Luckily, the Adobe Experience Cloud enables you to create both a stellar and high-performance website. Here are five key tips on maximizing the performance of your website:   […]

Read more

Upcoming #AdobeChat: Digital Marketing in Healthcare

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

Read more

Build an Experience Business with Perficient Digital + Adobe [Video]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

Read more

Website Voice Search with the WebSpeech API and Adobe Search&Promote

With the takeover of the web by mobile browsers, tailoring experiences to mobile users is critical to creating successful experiences. Nearly 21.6% of mobile visitors use voice search on a daily basis, so providing voice search on mobile web experiences helps to craete a more native experience for mobile users. Historically there has not been […]

Read more

What Is an Experience Business?

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]

Read more