Posts Categorized as Innovation and Insights

Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

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5 Tips to Maximize Adobe Experience Cloud Performance

  The research is clear: consumers want fast websites! No matter how personalized or beautiful an experience you provide, consumers will not wait around if it is too slow. Luckily, the Adobe Experience Cloud enables you to create both a stellar and high-performance website. Here are five key tips on maximizing the performance of your website:   […]

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Upcoming #AdobeChat: Digital Marketing in Healthcare

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

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Build an Experience Business with Perficient Digital + Adobe [Video]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

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Website Voice Search with the WebSpeech API and Adobe Search&Promote

With the takeover of the web by mobile browsers, tailoring experiences to mobile users is critical to creating successful experiences. Nearly 21.6% of mobile visitors use voice search on a daily basis, so providing voice search on mobile web experiences helps to craete a more native experience for mobile users. Historically there has not been […]

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What Is an Experience Business?

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]

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2017 Digital Marketing Trends & Priorities [Survey Results]

For eight years running, Adobe has surveyed industry leaders around the world to understand the latest trends and priorities in digital marketing. This year, Adobe surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. You can see these insights come to life in a beautifully creative HTML experience, and/or download a […]

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From Campus to Career: Why I Chose Perficient Digital

If you’ve ever been to a campus career fair to learn about job opportunities, you probably visited one or two companies that really stood apart from the rest. For me, that was my experience with Perficient Digital. Over on the Life at Perficient blog, I recently posted about my transition from graduate student at Carl […]

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Why Healthy Tension is Good for Your Project

Too much tension is deadly for teams and projects, causing fraying tempers and relationships. Too little tension can also endanger projects, by allowing one perspective to control the project, to the detriment of others.   Many teams and perspectives are required to create a successful digital marketing solution team. Digital marketing teams may include digital […]

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A Glimpse Into Life as an Adobe-Certified Architect at Perficient

I’ve worked with the Adobe group at Perficient Digital for about nine months now, and I can’t say enough about the close-knit team. They are smart, hard-working, and fun to be around. Despite having demanding schedules, and often being onsite with clients, they are always willing to provide marketing support and thought leadership. This Adobe […]

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