Analytics, Optimization & Personalization – Adobe
Posts Categorized as Analytics, Optimization & Personalization

Mastering AEM Dispatcher Part 6: Managing Redirects Made Even Easier!

In my previous post, Mastering AEM Dispatcher Part 5: Managing Redirects Like a Master, I introduced an easy way to maintain lists of redirects in AEM. After using the tool for awhile, the team suggested some improvements to make it easier to maintain redirect maps, especially when maintaining an existing list of redirects. Most users […]

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3 Gotchas in Migrating from Felix SCR to OSGi R6 Annotations

If you are on or considering upgrading to AEM 6.3+ and not already migrating to the OSGi R6 DS annotations, you need to start! These annotations are the officially supported method of defining OSGi Services, Components and Configurations and should be used on any new AEM development. Getting older codebases upgraded, however can be a […]

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Developing Clean and Efficient Lists of Items with HTL

One of the most common patterns in AEM development is the link list. You can find this pattern in typical web elements such as navigations, headers and footers. Usually, this will be a list of links with a title and potentially some additional data such as the target or an icon. The link list is […]

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A First Time For Everything: Attending the 2018 Adobe Summit

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]

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Unify Content and Commerce to Accelerate Digital Transformation

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

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Highlight of Adobe Summit Day 1: Attribution IQ

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

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Identify and Convert High-Value Customers Using Adobe Experience Cloud

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

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How Data is the Heart of Adobe Experience Cloud

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

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Creating Geolocated Experiences with Adobe Experience Manager

Understanding a user’s location is a critical piece of information for delivering relevant experiences. Geolocation, however, is usually more complex than initially anticipated. It can be difficult to implement accurately and if the Experience isn’t thought out carefully, can be disorienting. Before embarking on a creating a Geolocated experience, you should understand the experience being […]

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Adobe Summit 101: Intro to the Adobe Solution Landscape

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

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