Jessica Kisling, Author at Adobe
Posts Written By Jessica Kisling

Marketing and IT: A Team Effort in Cybersecurity

No matter how hard we try, it’s nearly impossible to keep our inbox free from junk mail and phishing threats. This is an annoyance for us, but for organizations, security threats pose a serious risk.  The looming threats facing businesses push them to constantly seek new technology in hopes of solving these issues. As technology improves, other organizational […]

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Make Data Your Brand’s Biggest Asset

We’re constantly looking for new ways to improve in all aspects of our life, fine-tuning as we go. For businesses, this continuous improvement is critical to long-term success. And to make smart decisions, companies must make data the foundation for all digital efforts. In order to survive in today’s fast-paced market, we’ve got to be […]

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Run: The Final Step in Re-Platforming to Adobe Experience Manager

If you’ve ever been involved in re-platforming, you know it’s a big undertaking. As organizations look to migrate to a new content management platform, like the latest version of Adobe Experience Manager, they invest time and resources in careful planning, defining strategy, and implementing. No doubt, it’s a huge endeavor for most. But there’s a light at […]

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#AdobeChat Recap: Taking CX to the Next Level

In today’s world, it seems almost unimaginable to unplug from technology. Most of us rely on our phones and devices to wake us up, provide news updates, communicate with friends or colleges, binge watch the most recent season of our favorite show, and even shop for groceries. During last week’s #AdobeChat, we discussed customer experience […]

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Adobe Experience Manager on Microsoft Azure: Better Together

Microsoft and Adobe announced their partnership last fall, and as a leading partner to both, we’ve been hard at work understanding how this alliance will benefit our customers. Rolling out key platform combinations in phases, Adobe and Microsoft are calling their alignment “the perfect partnership for even better experiences,” noting that Adobe Experience Manager running […]

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Gear up for AEM Rockstar 2018 at Adobe Summit

One of the most highly anticipated sessions at Adobe Summit 2018 is AEM Rockstar. In 2017, the inaugural contest and session drew a packed ballroom, with each of the five finalists presenting their favorite Adobe Experience Manager (AEM) tip or trick. The best part? The “Shark Tank” element, as the winner is chosen right then and […]

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Build: The Next Step in Re-Platforming to Adobe Experience Manager

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

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Improve Your Transition to AEM with Proper Planning

Planning. We do it in so many aspects of our lives. And while it may seem like a simple concept, it’s often the difference between a successful platform transition and one filled with potholes. Perficient Digital recently published the guide Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager (AEM). The guide […]

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Know Your Priorities Before Moving To AEM

The holiday season and the looming new year have many of us trying to get our personal priorities in order. But priorities are also essential when strategizing how to improve your digital experience. When it comes to designing, building and implementing top-notch customer experiences it’s vital to have your priorities in order. A great deal […]

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Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

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