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Generative AI

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales

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Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement.

One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate personalized and effective sales reports and outreach content.

How Does Generative AI-Powered Sales Prospecting Work?

Generative AI-powered sales prospecting involves leveraging online data sources to gather relevant information about a prospect, including its competitors, challenges, opportunities, and goals. It also leverages an internal database to map an organization’s case studies and services to the prospect’s needs. The result is a personalized sales pitch, communication scripts, and offering templates tailored to the prospect.

Why Should Organizations Consider Generative AI-Powered Sales Prospecting?

Typical sales prospecting includes sifting through vast amounts of data to identify and engage with potential clients. Traditional methods often involve time-consuming manual research, resulting in high overhead costs and a considerable drain on resources. Moreover, the accuracy and personalization of outreach are frequently compromised due to the volume of information that sales professionals must navigate and produce.

AI-powered sales prospecting offers a more efficient way to prospect, helping sales professionals:

  • Find valuable clients with low overhead research costs: By automating the research process, sales teams can significantly reduce overhead costs while still getting comprehensive insights into potential clients, allowing them to focus their efforts on building meaningful connections and closing deals.
  • Improve the quality and effectiveness of sales content: The sales team can ensure every call, email, and pitch resonates with their target audience by integrating personalized insights that speak to unique needs, ultimately enhancing the quality and effectiveness of communication.
  • Easily map company services with prospect challenges: By automating the connection between prospect challenges and the company’s offerings and experience, sales teams can efficiently develop a unique selling proposition for each individual target.

What’s Next?

Interested in how augmented research for sales prospecting can benefit your company, or would you like to explore other use cases for your organization? Contact us today.

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Noelle Reinhold, Marketing Director

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