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Organizational Change Management

Perficient Quoted in Forrester Best Practice Report on Change Resistance To Digital Transformation

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Digital transformation is no longer an option; it’s a necessity for organizations striving to stay competitive in today’s fast-paced business landscape. However, embarking on this transformative journey is not without its challenges. One significant hurdle that organizations face is change resistance.

The recently published Forrester Best Practice report, “The Realities Of Change Resistance To Digital Transformation,” dives deep into the world of change resistance, offering a proactive approach to overcome it. What makes it more exciting for our team at Perficient is that our very own Jim Hertzfeld, Head of Digital Strategy, and Mike Willis, Director of Organizational Change Management, were interviewed for this report, sharing insights from their extensive experience in this field.

Wondering where change resistance typically rears its head? Look no further than the three levels explored in the report: purpose, project, and people.

The report suggests four stages of effective change management to confront and overcome this resistance:

  • “Clarify The Purpose Of Transformation”
  • “Build Credibility At The Project Level”
  • “Build Trust At The Individual Level”
  • “Measure Progress, Remain Transparent, And Adjust Where Necessary”


Jim Hertzfeld’s wisdom shines through in the report. He puts it this way, “When you’re changing how the organization creates value, aligning incentives to reflect new ways of value creation is key.” We believe that when the value desired through transformation is supported by organizational efforts to build trust and empathy, we achieve individual and collective adoption, delivering desired benefits and ROI.

In conclusion, change resistance is a formidable foe in digital transformation. But fear not! With the strategies outlined in the Forrester report and the collective wisdom of industry experts, your organization can rise above and conquer. Embrace trust-building, acknowledge individual concerns, and forge a path toward triumphant digital transformation. Don’t miss out on the complete report; it is the key to unlocking further insights and recommendations. Let’s revolutionize your organization together and thrive in the ever-evolving digital landscape.

To learn more, download The Realities Of Change Resistance To Digital Transformation report, available for purchase or to Forrester subscribers.


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Tracy Mueller

Tracy Mueller is the Marketing Manager for the Strategy + Transformation Pillar based in St. Louis, Missouri.

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