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[Podcast] What if Web Search Results Came From Soul Searching Results?

Wisw S5e9 Ep41 Blog

In this episode, Jim and Kim talk with Justin Racine, director and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. As well as how to leverage the technology you already have to make customers feel more connected to your brand.

Discover how to create seamless, personalized journeys that delight your customers and foster unwavering loyalty.

Don’t miss out on this game-changing episode!

Listen now on your favorite podcast platform or visit our website.

We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to


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Meet our Guest

Justin Racine

Justin Racine is Director, Lead Commerce Strategist at Perficient. Justin drives digital commerce strategies that assist Fortune 500 brands in achieving and exceeding business goals through commerce-enabled technologies. Justin has over 14 years of experience in e-commerce, customer-focused experiences, and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360, and Henry Stewart’s Journal of Brand Strategy.

Connect with Justin on LinkedIn

Meet the Hosts

Jim HertzfeldJim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

LinkedIn | Perficient



Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

LinkedIn | Perficient

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Tracy Mueller

Tracy Mueller is the Marketing Manager for Digital Strategy based in St. Louis, Missouri.

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