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Solving Healthcare Challenges with Digital Health Platforms

Female Doctors Discussing At Laptop Desk

To meet clinical, business, and evolving consumer needs, healthcare and life sciences organizations are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey, about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in pilots; another 15% are considering deployment by 2026.

One of the ways healthcare and life sciences organizations are moving to the cloud is by adopting digital health platforms (DHP). DHPs enable an architectural approach to rapidly deploy digital capabilities using modern cloud services, supporting, and in response to, the healthcare quintuple aim. The quintuple aim outlines the high-level goals of the industry:

  • Delivering better patient outcomes
  • Reducing the cost of care
  • Improving the patient experience
  • Improving provider experiences
  • Health equity

DHPs can also result in a more adaptable and efficient IT portfolio, which ultimately helps healthcare organizations meet their goals. The DHP approach enables Chief Information Officers (CIOs) to adjust their application portfolios at the pace of business change.

Adopting Digital Health Platforms  

To support digital transformation initiatives, DHP technologies and services enable healthcare and life sciences organizations to be more proactive and agile in sourcing and implementing new business capabilities. DHPs are cost-effective and efficient ways to scale new digital capabilities within and across healthcare ecosystems and will eventually replace monolithic electronic health records (EHRs).

According to Gartner’s Marketing Guide for Digital Health Platforms, over the past two years, the DHP market matured, “accelerated by healthcare provider demand for new capabilities to support a more efficient and integrated operating model for clinical service delivery.” New and continued investment by healthcare and life sciences organizations will move toward a modular, interoperable cloud environment for composing and deploying new application experiences rather than historically supporting and upgrading core applications like enterprise EHR.

The Gartner report evaluated thirteen vendors and their ability to meet DHP, including:

  • Increasing an organization’s resilience, adaptability, and flexibility
  • A higher return on investment in current applications, infrastructure, and managed services
  • Delivering better digital experiences for stakeholders, particularly clinicians and patients

One of the vendors included in the evaluation was Salesforce. We believe that Perficient is uniquely positioned to deliver Salesforce platforms and services to our clients. We will first take a look at Salesforce Health Cloud.

Using Salesforce Health Cloud to Adopt a Digital Health Platform  

Billions of dollars are lost in healthcare spending each year, caused by breakdowns in the system. To help address this issue, Salesforce is focused on three strategic areas:

  1. Automation to reduce tasks, giving more time back to providers to spend with their patients
  2. Personalized patient experiences
  3. Engagement across all healthcare channels

Leveraging Salesforce Health Cloud, we can help improve healthcare and life sciences outcomes by delivering personalized, digital experiences at scale with a 360-degree consumer view.

In the healthcare provider and life sciences organizations space, Health Cloud benefits include:

  • 360-degree patient data: Real-time details such as patient profiles, current conditions, appointment history, and care plans including clinical and patient interactions all in one place without the need of swapping screens and devices.
  • Intelligent care collaboration: With smarter management tools, care teams and providers can easily focus on patients and tasks that need the most attention.
  • Personalized end-to-end experiences: A secure patient community with drag-and-drop ease that connects the entire care team on any device in real-time.

For more information on Health Cloud and how it integrates with MuleSoft Anypoint Platform, CRM Analytics, Experience Cloud, and Slack to enable providers, click here.

Why Perficient + Salesforce 

We are a Salesforce Consulting Partner with more than two decades of experience delivering digital solutions in the healthcare, manufacturing, automotive, life sciences, financial services, and high-tech industries. Our team has deep expertise in all Salesforce Clouds and products, artificial intelligence, DevOps, and specialized domains to help you reap the benefits of implementing Salesforce solutions.

Perficient strives to customize solutions to meet each client’s needs. While healthcare delivery, marketing, and operational issues may be shared across most of the industry, the solutions need to be adjusted to meet organization-specific business goals, target patient populations, and staffing strategies. We understand that the healthcare market is drastically changing. We are here to help healthcare organizations recognize recent and upcoming changes, and design and implement solutions to meet the person-centric needs of consumers.

As one of few implementation partners with dedicated healthcare, Salesforce, and MuleSoft practices, we are uniquely positioned to solve your toughest healthcare challenges with an innovative approach that delivers intelligent, connected user experiences.

To learn more, download the Gartner Marketing Guide for Digital Health Platforms, available for purchase or to Gartner subscribers.

 

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Samantha Ziegel, Lead Business Consultant

Samantha Ziegel has a passion for data, ai, healthcare, technology, information security, and operational effectiveness. She understands the complexities of the technology industry and seeks to provide information and materials to help others navigate the space. Outside of information sharing, as a working mom herself, Samantha is a committed advocate for working parents and enabling them to bring their best self to work and home each day.

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