Skip to main content


A Digital Experience Success Story: Advancing Personalized Engagement With Health Benefits

Msnhi 2

Today’s healthcare consumers expect the same quality of digital engagement from their care teams that they experience from organizations in other industries. Forbes reports that “half of healthcare consumers say a bad digital experience can ruin their entire experience with a provider, and about one in four would switch providers for high-quality digital services.”

Our leading payer client wanted to modernize its digital experience, fragmented by soiled data and lacking the features users demand. We partnered with the payer to create a digital experience that would improve satisfaction and retention.

LEARN MORE: The ROI of Personalization in Healthcare

A Holistic Approach to Modernize the Digital Experience

We brought a holistic, innovative approach to create a modern, consumer-centric digital experience by:

  • Conducting a technology platform assessment to identify the ideal platforms to support the organization’s transformation
  • Migrating all business and development teams to Azure DevOps for Agile development
  • Creating a transformative data infrastructure that consolidates data from numerous systems to drive personalized experiences across the payer’s member-facing mobile and web channels with MuleSoft and Microsoft Azure
  • Integrating our development processes and experience design across the client’s website, mobile app, and customer portal so teams can nimbly accelerate development and rollout.
  • Leading rebranding initiatives and establishing an information architecture to support user journeys
  • Assessing mobile opportunities through the lens of various consumer experience journeys to prioritize its rollout
  • Equipping the insurer to quantify progress and uphold quality standards with change management

Our payer client is now enabled to efficiently leverage scalable, flexible, and cost-saving technology. Data requiring up to four hours of processing is now accessible in seconds. Our digital transformation solution provides the insurer’s consumers with quick, personalized access to accurate information, equipping members and plan administrators with the tools they need to support better health in their communities and, ultimately, to improve consumer satisfaction, recruitment, and retention.

READ THE FULL SUCCESS STORY: Advancing Personalized Engagement With Health Benefits – Anytime, Anywhere

End-to-end Healthcare Expertise

Leveraging Perficient’s strategic understanding of the healthcare industry and its consumers, we equipped this leading health insurer with a holistic, innovative approach to modernize its digital experience.

Have questions? We help healthcare organizations navigate strategy and transformation, consumer experiences, data and analytics, digital health, and interoperability solutions with end-to-end support. Contact us today, and let’s discuss your specific needs and goals.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Cassidy Rimmey

Cassidy Rimmey is a Marketing Coordinator in the healthcare industry at Perficient.

More from this Author

Follow Us