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Why Site Search Improves Your Content & Commerce Approach

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product information and drive revenue.

Episode #9: Begin Your Personalization Journey with Search

Director of Commerce Strategy Karie Daudt, and Eric Immerman, Director of Search, explain how site search can be one of the most powerful items in your toolbox as a manufacturer when it comes to driving personalized experiences and displaying the right content to your customers.

In this episode you’ll learn more about:

  • The concept of personalization
  • Defining search and what it really means
  • The evolution of search in the last few years

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about how we can help you with your content & commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

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Marit Sosnoff

Marit Sosnoff is a Marketing Coordinator on the Platforms and Technology pillar at Perficient. In her spare time, she enjoys spending time with family, taking walks, and discovering new places.

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