I recently sat down with one of our lead solutions archiects, Lindsey Broadwell Ph.D.. Lindsey has expertise in topics relating to the social determinants of health and a passion for influencing meaningful change. I enjoyed hearing more about her position at Perficient and the role Perficient plays in creating a more equitable healthcare industry, and I’m sure you will too.
Lindsey, thank you so much for joining me today. Can you describe your role? How do you make a difference for our clients, colleagues, communities, and teams? What does a typical day or project look like?
My role is focused on helping clients meet their data and analytics goals. I do this by collaborating with them to define needs, overcome obstacles, and implement and manage a solution. I lead clients toward a solution. Then, I help them implement applications, systems, and processes to help customers gain insight and value based on data and analytics to solve clinical and business problems.
On a typical project, I work directly with clients to ensure a full understanding of business needs and requirements. I work with internal teams and client teams to strategize solutions based on data and healthcare requirements and deliver actionable insights to improve business processes.
I leverage my expertise in the areas of data science, social determinants of health, and other emerging health policy insights to provide thought leadership and drive meaningful change for our clients within the healthcare system.
What are the things you value about working: In your role? On your team? At this company?
In My Role: I love that my role allows me such flexibility and freedom to constantly learn new skills and push myself harder. No two days on any project are the same, and no two clients are the same. It is exciting to watch a solution you’ve worked hard on come to life and bring value – it is something that will never get old or boring. I am fortunate to have the ability to repeat this overall process in new and inventive ways with each new client. I also love that I have the ability to wear a different hat and take on a new role, or challenge, with every new client or position on a project.
On My Team: My favorite meetings and time spent is with my team – project team, Healthcare BU team, PRFT team. There is always so much genuine care for team members, willingness to teach and mentor others, and happiness. This team focuses on how to be and do better, but also how to appreciate each person and their accomplishments. Every team I have worked with has taught me invaluable skills and helped make me a better leader, consultant, and person.
At This Company: This is the first company I have worked at that values the culture of the company so much. I firmly believe that culture is the most important part of a job, and Perficient genuinely values employee feedback, satisfaction, and the impacts workplace culture has on all individuals. From employee resource groups supporting Women in Technology, to a culture team focused specifically on implementing direct employee feedback and promoting change within the Healthcare Business Unit, I believe the real value and impact Perficient has on my life is in how we are all respected and treated within the company.
This has shown me that a positive, healthy workplace can intersect with a fascinating and challenging career.
What made you decide to work for Perficient? What makes you stay and want to do your best work at Perficient?
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I wanted to try something different. While I have had roles where I was consulting, I had not worked specifically as a consultant. The thought of the constant change and challenges of learning new things regularly and quickly intrigued me. I also really liked my interviews, honestly. Every person I interviewed with seemed to be genuinely interested in what I was saying, and provided clear and direct feedback quickly.
I stay at Perficient because of the culture, the flexibility with roles and projects, and my leadership.
Not only have I invested in Perficient, but my Perficient leadership has invested in me in ways I have not experienced before. The number of meetings and conversations I have about my goals, career path, trajectory, and potential within Perficient show me that my leadership cares about what I want and want to help me achieve my goals.
SEE MORE: Work-Life Balance at Perficient
Healthcare and life sciences organizations are increasingly focused on equity. The digital transformations we deliver can either support greater equity or – the opposite – exacerbate inequities. How are you seeing diversity, equity and inclusion (DE&I) addressed in your work and in the industry? And how are you approaching your work through an equity lens?
Social Determinants of Health and Health Equity have been a passion of mine for many years now; it is a large part of what drove me to the healthcare field. However, DE&I is much more than that, and should be considered across all areas of healthcare and the work we do. One of my favorite things when I joined Perficient was the Women in Technology employee group. As, typically, one of the few women in my line of work, it was so invigorating to see an entire employee resource group focused on empowering women in our field and helping them grow. I am seeing change in our industry with clients focused on ensuring members, or patients, of different race, ethnicity, language, and gender identification are being recognized and have support and options. Sometimes it is something as small as providing adequate options for gender identity on a website or intake form, other times it is creating entire initiatives around outreach to traditionally marginalized communities. We have so far to go, but it is refreshing to see so many steps being taken.
My goal when I work is to always keep myself in check and ensure that I am cognizant of DE&I in my proposed solutions and insights. I work to ensure I live my beliefs in DE&I in every interaction I have with colleagues, customers, and strangers. I work with a lot of data, and it can be easy to overlook critical opportunities to improve equity when data is not present; I take every opportunity I have to work with a client, or colleague, to gather and include that data in our solutions.
In the work you deliver for healthcare and life sciences clients, how does your industry experience enable you to better-support client/industry culture?
I believe that the teams we assemble, the way we conduct ourselves, and the work we deliver have a huge impact on our culture with our clients. Additionally, if we try to keep in mind the goals of the healthcare industry, everything we deliver should be one step closer to improving industry culture – in the way insurance companies interact with their members or physician offices and their workflows to improve patient care, for example.
What else would you like people to know about working at Perficient? Any final thoughts?
I cannot express enough how much I value the culture at Perficient. You cannot replace a healthy, psychologically safe, and fun environment. It is something that radiates from the top down and you can feel it with all of your colleagues; it is something that everyone lives working here. Starting a new project with a new team is more exciting than scary because you know your Perficient team will have your back, support you, and educate you along the way.
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Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fifth-largest healthcare IT consulting firm.
We bring pragmatic, strategically-grounded know-how to our clients’ initiatives. And our work gets attention – not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.
With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.
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