In manufacturing, partner ecosystems create efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to accessing customer data and creating digital experiences.
According to a Forrester Consulting study commissioned by Perficient, 71% of buyers can choose a dealer, distributor, or other partner after a digital-only journey. That means it’s more important than ever to engage customers early and more directly – or risk losing out to more agile competitors. Of course, for most manufacturers, it isn’t simple. Digitally transforming often means making dramatic changes in multiple areas, including data, technical expertise, marketing interactions, and more.
For many, it also means finding resources outside of day-to-day operations. In other words? It means finding the right partner to help.
In the commissioned Total Economic Impact™ study, Forrester Consulting found that a composite manufacturing organization experienced 114% ROI and benefits of $3.8 million over three years by working with Perficient.
Build Modern B2B Commerce Experiences With Marketplaces
Keeping up with the ever-changing demands of buyers has become the central focus for B2B organizations. Sellers must invest in new methods to deliver compelling commerce experiences to exceed evolving customer expectations. Leveraging a marketplace can be that answer for your buyers and the next step in your business’ digital commerce journey.
For the study, Forrester interviewed several executives who are responsible for driving digital transformation and improving dealer and customer experiences within their organizations. Common challenges included:
- Disconnected data
- Lack of expertise to turn their digital vision into reality
- Organizational and technical barriers
- Unqualified leads
- Desire to drive better business outcomes through improved dealer, distributor, partner, and customer relationships
“There weren’t a lot of people in my organization who could understand the vision of what we were trying to achieve – integrating data and connecting systems to truly develop a 360-degree view of everything,” said one VP of product management in the construction industry who was quoted in the study. One executive shared: “We had four different, homegrown CRMs that were working independently of one another. None were linked.”
For these executives, Perficient was able to address business challenges with its partner relationship management (PRM) solution. In order to turn their digital strategies into reality, help their organizations adapt to change, and set them up for future success, Perficient was the right choice.
Real Benefits for Manufacturers
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment that manufacturers may realize by working with Perficient. The study offers a deep analysis of the savings, costs, and results associated with Perficient’s PRM solution.
One of the largest advantages Perficient provides to its customers is unlocking access to data to enable self-service capabilities and create 360-degree views of customers. “Extending our data to self-service [communities] helps us provide a better customer experience,” said one executive interviewed.
Additional key benefits revealed in the study from Forrester include:
- Improved data quality to achieve a 360-degree customer view
- Improved marketing budget efficiency to the tune of $1.7 million
- 40% reduction in support calls
- $1 million in savings in avoided costs for internal systems deployment
- Faster implementation for PRM capabilities
- Improved customer engagement and partner relationships
- Increased deal acquisition and win rates
Read the full study, The Total Economic Impact™ Of Working With Perficient in The Manufacturing Industry (March 2020), to see real-world interviews, statistical results, and more.