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Data & Intelligence

[Podcast] How to Make Money with Your Data?

Season 2 of Intelligent Data

Once you have your data, how do you monetize it? One of the top global influencer’s around data monetization, Doug Laney, is here to tell us how.

In season 2 episode 1 of the Intelligent Data Podcast, host Arvind Murali and his guest Douglas Laney, the data & analytics strategy innovation fellow with the consultancy, West Monroe and author of the best-selling book, “Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, discuss data as an asset, data literacy, and data ethics.

Listening Guide

  • 3 V’s of Data [2:20]
  • Is data the new oil? [5:25]
  • Data marketplace [9:49]
  • The role of data governance [12:55]
  • Concerns with healthcare regulations [17:30]
  • Data ethics [21:12]
  • Educating executives on data structure [25:58]
  • Role of a CDO [25:58]
  • Discussion about Doug’s new book [34:57]
  • Lightning round! [36:48]


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Connect with the Host and Guest

Perficient Intelligent Data PodcastArvind Murali, Perficient Principal and Chief Strategist

LinkedIn | Perficient


Doug Laney 2020 09 23 (36a) Close (002)Douglas Laney, Data & Analytics Innovation Fellow at West Monroe




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Courtney Gardner

Courtney Gardner is a Marketing Coordinator at Perficient.

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