Data & Intelligence

[Podcast] Exploring the Partnership of Customer Experience and Intelligence

Perficient Intelligent Data Podcast

Data can give your business a competitive advantage and help enhance your organization’s digital experience. A good user experience can drive business and keep customers coming back.

In season 1 episode 8 of the Intelligent Data Podcast, host Arvind Murali and his guest Jim Hertzfeld, Perficient’s Digital Strategy Chief Strategist and co-host of What If, So What?, discuss identifying customer expectations and utilizing data to create a better customer experience.

Listening Guide

  • Customer experience [4:30]
  • How, what, why of UX design [8:14]
  • Analytic storytelling [12:33]
  • The crossover of UX and branding [16:43]
  • Most valuable piece of content for a customer’s digital experience [19:32]
  • Inquiry changes behavior [24:35]
  • Jim asks Arvind questions about his data strategy approach [29:00]

 

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Data Intelligence - The Future of Big Data
The Future of Big Data

With some guidance, you can craft a data platform that is right for your organization’s needs and gets the most return from your data capital.

Get the Guide

 

Connect with the Host and Guest

Perficient Intelligent Data PodcastArvind Murali, Perficient Principal and Chief Strategist

LinkedIn | Perficient

 

 

Jim Hertzfeld, Perficient Chief StrategistJim Hertzfeld

LinkedIn | Perficient

 

Learn More About Our Digital Strategy Solutions

If you are interested in learning more about Perficient’s Digital Strategy services capabilities or would like to contact us, click here.

About the Author

Courtney Gardner is a Marketing Coordinator at Perficient.

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