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Data & Intelligence

[Podcast] Exploring the Partnership of Customer Experience and Intelligence

Perficient Intelligent Data Podcast

Data can give your business a competitive advantage and help enhance your organization’s digital experience. A good user experience can drive business and keep customers coming back.

In season 1 episode 8 of the Intelligent Data Podcast, host Arvind Murali and his guest Jim Hertzfeld, Perficient’s Digital Strategy Chief Strategist and co-host of What If, So What?, discuss identifying customer expectations and utilizing data to create a better customer experience.

Listening Guide

  • Customer experience [4:30]
  • How, what, why of UX design [8:14]
  • Analytic storytelling [12:33]
  • The crossover of UX and branding [16:43]
  • Most valuable piece of content for a customer’s digital experience [19:32]
  • Inquiry changes behavior [24:35]
  • Jim asks Arvind questions about his data strategy approach [29:00]


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Data Intelligence - The Future of Big Data
The Future of Big Data

With some guidance, you can craft a data platform that is right for your organization’s needs and gets the most return from your data capital.

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Connect with the Host and Guest

Perficient Intelligent Data PodcastArvind Murali, Perficient Principal and Chief Strategist

LinkedIn | Perficient



Jim Hertzfeld, Perficient Chief StrategistJim Hertzfeld

LinkedIn | Perficient


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If you are interested in learning more about Perficient’s Digital Strategy services capabilities or would like to contact us, click here.

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Courtney Gardner

Courtney Gardner is a Marketing Coordinator at Perficient.

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