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8 Trends for Healthcare in 2021

Woman Having Telemedicine Session

Momentum in digital healthcare transformation… it’s massive, and much needed.

As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships.

Here are 8 trends we’re currently tracking into 2021:

TREND 1: The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics.​ Gartner

TREND 2: The current landscape has underscored the importance of improving workflows, achieving greater clinical efficiencies and better integrating data across organizations through tools like natural language processing, remote process automation, and cloud-based technologies. Becker’s Hospital Review

TREND 3: Now more than ever, healthcare organizations must build a multi-channel digital experience portfolio to deliver personalized consumer-centric experiences that drive engagement and reduce costs. Becker’s Hospital Review

TREND 4: With increasing emphasis on cross-platform (EHR, CRM, CMS, virtual health, etc.) and cross-organizational data portability, advanced APIs and interoperability should ensure secure and efficient data exchanges between EHR systems, devices, and various channels of care. Forbes

TREND 5: COVID-19 has pushed telehealth into the mainstream, and adoption has gained impressive traction. Expect expansions of asynchronous virtual care leveraging integrated wearable technologies. Business Insider Intelligence / Research and Markets

TREND 6: With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient care. Gartner / Forrester

TREND 7: Organizations will continue looking to Social Determinant of Health strategies to help understand health disparities – including those highlighted through COVID-19 infections – and alleviate some of the financial strains while delivering high quality care. Fierce Healthcare / Healthify

TREND 8: Successfully making the transition to offering greater price transparency will not only put healthcare organizations in compliance, but help satisfy patient demand, increasing patient engagement and even point-of-service payments. Health Leaders Media

The strategy imperative

With so much call for transformation, it’s vital to resist the pull of “shiny object” point solutions and to, instead, build a fully-considered digital strategy. Need help getting started? Our healthcare experts help the nation’s largest providers and payers navigate and execute their north star strategy, tackling specific challenges through assessments, best-practice advice, strategy, and roadmaps. Explore our thought leadership and connect with us to learn more today.

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Lysa Young-Bates

Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

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