Organizational change management is about defining and driving behavioral changes to individuals, groups of individuals, and entire organizations. It’s about increasing user adoption.
Now, change management theories look great on paper. Many practitioners have gone through classes, read books, and have even become certified in change management but still struggle with how to actually perform change management. Change management work is hard. Why is that? Is it because the concepts are difficult to understand? No. In fact, change management is very much common sense.
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Then why is it hard? Because everything about it is dynamic. The environment in which change management concepts are being applied is constantly changing. Project conditions (scope, timelines, etc.) change. Stakeholder dispositions change. Someone who was initially supportive at the project outset may be less so as they learn more about what the future will hold. Even the stakeholders themselves may change. There is nothing constant about change management.
For a change management practitioner to be successful, two things must be in place:
- The practitioner needs to know and understand change management theory and concepts. Those are table stakes.
- The practitioner must have the ability to apply those concepts in the real world, on real projects, with real people.
We have built a thriving change management practice at Perficient. Our dedicated team of experts have deep real-world experience and apply the knowledge and lessons learned to every client engagement. This guide examines some of the key concepts of organizational change management and provides examples of where and how they have been applied on real projects, the challenges that they brought, and how to overcome them to achieve success.
To learn more about the key concepts of organizational change management and how to overcome challenges to achieve success, you can click here or download the guide below.
For a real-world example, click here to read up on Stallion’s journey to Oracle Cloud with change management leading the charge.