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Facing Business Challenges in Technology Implementations

Businesses face several challenges when implementing technology. Over the last several decades, organizations have built their tech stacks to help them with their business processes, but as time goes on, business needs grow and customer expectations change. Many businesses are now finding they don’t have the funds or technical agility to evolve their technology to add new and necessary capabilities, and they end up feeling stuck.

To weigh in on the business challenges that come with implementing new technologies to stay ahead in the digital realm, Perficient Digital’s senior commerce consultant Karie Daudt joined in on recent episode of PIMtalk, inRiver’s product marketing podcast. “This is a big investment and it’s not just the cost; it’s the resource investment and it’s the organizational commitment and investment.” emphasized Daudt. “So all of those pieces really play a key role in companies starting on this kind of digital transformation journey.”

Karie explains that a company’s digital maturity is a major factor in their readiness to digitally transform and implement new technology. However, there are several questions that every organization needs to ask when embarking on a digital transformation, regardless of their digital maturity level.

  1. What business problems are you trying to solve?
  2. What challenges are you currently facing?
  3. What technologies do you have in place?
  4. What data are you trying to solve for?

It can be daunting when organizations feel they need to completely overhaul their technology stack. But the reality is, the process of digitally transforming can be done incrementally to better evaluate business needs. ”You may need to get those best-in-breed [technologies], but there are also solutions that can get you to a certain point,” said Karie. “Then, you can plug in better technologies when they make sense and really align to your roadmap, your strategy, and where you’re going.”

For more insights from Karie on digital transformation and the technical implementation challenges that come with it, listen to episode 26 of the inRiver PIMtalk podcast.

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Sara Kaiman

Sara Kaiman is the Senior Marketing Coordinator overseeing the marketing for the Commerce and Experience Design business units. In her spare time she enjoys volunteering, running, and painting.

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