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#AdobeChat Recap: Content Driven Experiential Commerce

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Content is all around us. Consumers are flooded with it everywhere they turn. So how can we create personalized content that will stand out to consumers wherever they are?
In the most recent #AdobeChat, we discussed how we can use content to drive experiential commerce. Check out these highlights:

How has media consumption changed over the last decade in relation to commerce?

It’s definitely true that content is only effective if you’re able to meet your audience where they are. Anytime, anywhere.

With so much content available, how can brands cut through the noise to reach people?

How is the tolerance for impersonal content changing?

Consumers’ expectations of personalized content and experiences are continually increasing. Each new and engaging experiences sets a new standard that much continually be matched and exceeded.

How can brands manage experiences with so many touchpoints?

What does the future of experiential content-driven commerce look like?

Because content is everywhere it’s easy for us to take it for granted and not fully appreciate the power it holds to either build up a brand or destroy it. Check out all the great takeaways from the conversation on the Adobe Experience Cloud twitter page and share your favorite moments with us.

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Jessica Karasek

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