Some really interesting discussion on the future for provider and payer portals and apps, from the perspective of Bobby Bouthillette from Fitbit Health Solutions, arose during this week’s Connected Health conference. Consumer demand for health and wellness options creates huge opportunity for consumer brands like Fitbit. They can bridge the gap between traditional healthcare players and their patients/members.
The question then is whether providers and payers move fast enough to influence how capabilities like these are deployed and how the resulting ecosystem operates. Or, will they simply have to react to consumer interest and coordinate after the fact? As Fitbit puts it, “Member engagement is all in the wrist!”