The first thing we notice when coming across branded content is the brand itself. Is it a brand we trust? Have we had a positive experience in the past? What value will this content provide?
Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, to learn about three of the most important dimensions that shape a brand’s online reputation. Recognizing what influences a positive online reputation is an important aspect of digital marketing. Here’s why:
A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.
To learn more about Stone Temple, read our recent blog post.