Archive for October, 2018

7 Ways to Improve Your Website SEO

A website without search engine optimization is like a car without an engine or a computer without a mouse. Just like a car without an engine isn’t going anywhere, a website without SEO won’t be useful to anyone. In a nutshell, the goal of SEO is to rank as high as possible on page 1 […]

You Should Think About Your Brand’s Voice Persona. Here’s Why.

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]

Web API Using Azure

Logging in Datapower

Datapower has a built-in publish-subscribe mechanism that is robust and flexible for logging. As many transactions flow through many events occur. Some of these events occur because of normal processing and some of the other occurs because of exceptions. Log Target: Log target capture messages that are posted by various objects and services that runs […]

Creating Deployment Policy in Datapower

What is deployment policy? Deployment policies are used to modify or filter objects during import. Deployment policies use matching statements and clause types to control the inclusion of configuration data among imported configuration packages. The policy contains a sequence of clauses to include, exclude, or change configuration data during the import. Depending on the clause […]

The Content Marketing Bridge: Linking Brand Goals to Prospect Needs

Why is so much content marketing unsuccessful? Unfortunately, so much of the brand content I see and study creates desert islands. That is, it isolates itself in one of two ways, which I call content marketing desert islands. Imagine two real islands. Both are populated and within sight of each other. But they have no […]

Sitecore Symposium 2018: Opening Keynote

The opening keynote was delivered by Mark Frost and Paige O’Neil from Sitecore to an audience of 3,000 attendees!  The theme of this year’s symposium was “Elevate the Experience”. My Takeaways Here are my notes from the session: People are not buying products, they are buying an experience The experience is the product 88% of […]

Placing Big Bets on Pivotal

Exciting things are happening with Perficient partners! One of those partners, Pivotal, is emerging as a leader in cloud-native application development, and Perficient recognized the opportunity to grow our partnership with the transformative software and services company. Perficient is looking at Pivotal as one of our “big bets”, with over 25 successful cloud migration projects […]

Fundamentals of ABM Part 3: Identifying Target Accounts

This is Part 3 in our Fundamentals of ABM series. Access earlier articles here: Part One: Building Your Team and Part Two: Goals and KPIs here. Identifying Target Accounts The team is on board. The goals have been defined. The relevant KPI’s are known. It’s now time to find your accounts. Shifting from lead generation […]

Wealth Management: An Industry at a Crossroads

The wealth management industry currently stands at a crossroads that is driving firms to adapt and update business models in order to succeed into the future. Future growth will come less from marketing and rainmakers, and more from your firm’s service model and the ways in which these services are delivered. You will have to […]

The Business World Wants You to Make a Decision

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. The world of medicine, especially EMS, is one of ambiguity, intuition, and making decisions based on incomplete and ambiguous information. In my own […]


Argus Safety, Oracle Clinical & RDC Release Notes [Nov. 2018]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

Key Metrics to Measure Performance of Your Healthcare App

In today’s digitally savvy world, consumers-patients-members expect to interact with healthcare organizations across a number of mobile devices whilst on the go, just as they do with organizations across other industries. As a result more and more healthcare providers and payers are leveraging mobile apps to connect with consumers-patients-members to make their services more accessible […]

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