The capabilities of augmented reality (AR) are reaching beyond the entertainment sphere and into the hands of store managers. The combination of leading image recognition software and MicroStrategy’s business intelligence (BI) platform is allowing organizations to put BI into the hands of employees and improve store performance with AR analytics.
Delivering analytics via proprietary web, mobile and desktop applications doesn’t cut it anymore. Organizations need an integrated BI platform with hundreds of potential interfaces to deliver intelligence to users anytime and anywhere. Furthermore, these users need dashboards, advanced visualizations, and end-user self-service technology that’s strategic to BI. MicroStrategy’s fully integrated AR solution not only addresses these technologies, but it also connects users to data via any interface.
Augmented Reality Use Case
Earlier this year, leading beauty company Avon presented a customer use case to MicroStrategy to find a more efficient way to identify product performance in their stores. So MicroStrategy created an AR application with support from our experts that can display product KPIs in real-time using a tablet. This application was then demonstrated at the Gartner Data & Analytics Summit in Sao Paulo, Brazil using an Avon beauty display.
Traditional BI tools force store employees to log into a portal, search through thousands of SKUs, and then run a report in order to find the KPIs for a particular product. Using MicroStrategy’s integrated AR app, instead, would allow employees to simply point a tablet at a product and see the relevant KPIs. This application would allow users to work more efficiently and spend more time out in their company instead of sitting behind a computer.
How AR Analytics Works
If you haven’t already, check out the video at the top of the story to learn more about augmented reality analytics using the MicroStrategy BI platform.