Adobe

Video: Adobe’s Commerce Integration Framework Explained

Adobe recently rewrote the Commerce Integration Framework (CIF), providing the ability to integrate the Adobe Marketing Cloud with Magento Commerce, or any other commerce system.
This will allow companies to natively manage and personalize the commerce experience and the brand experience using Adobe’s market-leading enterprise marketing suite. One tool to manage a seamless experience end-to-end.
Watch our video to learn more about the CIF and how Perficient Digital has been involved.

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About the Author

Pat is an eCommerce thought leader with extensive industry experience architecting B2B and B2C commerce solutions across multiple industries for both medium and enterprise customers. He strives to guide customers in building personalized and engaging experiences that seamlessly blends the brand experience with the shopping experience across all touch points focusing on the needs of today's digitally savvy consumers.

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