Adobe

Data: Common Theme from Adobe Summit 2018

It’s been a month and a half since Adobe Summit 2018, but the sessions, keynotes, and conversations with customers are still very much fresh in our minds. Adobe Summit is a great learning conference for digital marketers, with seven tracks and more than 250 sessions this year. Whether you are building campaigns, managing advertising or overseeing all of it, data was woven into just about every session and conversation.

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It’s not surprising that Adobe’s vision is to combine data and content to deliver the best experiences. With continuous development to Adobe’s platform, you can easily share data across Adobe tools. As Dan Klco, a director at Perficient Digital, explains in the above video clip, this allows marketers to create a unified profile that they’ve been seeking.
Combine this data with content managed by Adobe Experience Manager, Adobe Campaign, and Adobe Target to deliver that highly coveted personalized experience. Hear more from Dan on why data was the biggest takeaway (including how Adobe I/O comes into play) in this video. 

About the Author

I work closely with our content management practices and partners at Perficient to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.

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