In 1929, Hollywood held its very first Academy Awards ceremony. With no broadcast and a room of just 270 guests, the event was a calm affair and low-key, complete with dinner and a few awards. For the average American who could afford to go to the theaters to see a movie, they found an industry in transition from silent black and white films into the Golden Age, marked by notable actors and original stories.
90 years later, a few things have changed. Movies are still a big box office draw, actors take center stage for their work on and off the screen, and the Oscars are a global phenomenon, beloved for the honored stories and watched by millions both on television and through social media.
Perhaps the most noticeable change now emerging in media is the arrival of new technologies that further extend the entertainment experience. Just as the enterprise and consumer organizations move towards solutions such as the cloud or DevOps to augment their business capabilities, so too have those looking to succeed on the silver screen.
Here are just a few examples, as you get ready to don your Oscars party outfit:
Artificial Intelligence and Creativity
We’re not automating actors – yet. What is happening in the industry however, is the use of artificial intelligence (AI) to create improved movie plots based on box office performance, automatically create trailers, and analyze language – just to name a few – in efforts to create more intriguing media outcomes. With AI spending expected to reach $30 billion by 2025, the possibilities for new stories and plot lines will be endless. Will we be giving an Oscar for Best Use of AI? Stay tuned.
Content and the Cloud
It used to be that you watched your favorite television show or movie, found a few friends to discuss what you watched, and then went online to a fan forum to meet others who shared an interest. For even the most rabid of fans, this was tolerable because there simply wasn’t anything else.
The rise of mobile and the cloud is transformative for the fan, since content is now more available than ever for consumption. Known as connected experiences, these give fans the ability to plug into their favorite show or movie before, during, and after. For entertainment producers, the measurable level of fan interest also provides inspiration for creating follow up pieces.
Where does all of this content get stored? In the past, one would have to get lucky waiting for a rerun to re-watch their favorite show, but today’s availability through cloud computing and streaming applications ensures that if you enjoyed the show that ended just five minutes ago, you could probably watch it all again in just a few hours.
Big Data, Big Entertainment
Nielsen Ratings have been a cornerstone of entertainment for quite some time, holding down the gold standard of helping viewers tell the difference between a great show and a bad one. Missing in the analysis however, is the actual insight of a fan. While bands and movie stars have long established fan clubs, just having a name and address still didn’t allow for much interpretation – and we haven’t even addressed fan mail.
One emerging trend in media and entertainment lies in the area of big data, more powerful than ever due to the amount of sheer content created by fans. Music streaming service Spotify, for example, offers music artists Fan Insights, which includes listener data, frequency of listening, super-fans, and competitor listens, just to name a few.
The Envelope, Please
In just a decade, Hollywood will celebrate 100 years of honoring cinematic talent. Emerging technologies will no doubt be right alongside for the journey, especially as artists, producers, and publishers aim to please entertainment savvy consumers. While we may all still engage by way of the theater, mobile app, or concert venue, the context included in those experiences will no doubt pull us in deeper into the stories that we have come to know and love.
If you’re looking to leverage emerging technologies such as the ones mentioned above for your organization, reach out to us at www.perficient.com today for a conversation with one of our experts.