As 2017 comes to an end I took some time to pull together the top 6 most popular blog posts this year, as indicated by our readers. So take a few minutes and enjoy the best of 2017!
#1. Video: Caterpillar, Inc. is Digitally Transforming to Drive Business
Connecting with customers in today’s rapidly changing environment is more challenging than ever. To address these challenges Caterpillar continues to invest in technology platforms that will enable its dealers to sell more machines, parts and services. Learn more about Caterpillar’s mission to transform a traditional company into a digitally focused, customer-centric one.
- Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers)
- There are 500 million views of educational content every day
Integration is king; long live integration. In some ways, this may be one of the more obvious trends. If you want to deliver a great customer experience, you have to both know something about this person interacting with you and provide key transaction(s). Both of these elements drive the need for integration.
First off though, we need to focus on what disruption means. In this case, disruption is a move to digital channels for sales, customer experience, and support. Those who move with the trend, generally do well and even improve profit and market share. Those who don’t, get disrupted.
As everybody is adopting various cloud solutions in some shape or form which may be Public, Private or Hybrid or even changing the architecture or approach to do things (for example microservices), it’s essential that we implement a very high degree of automation. With the traditional approach and architecture, we had few components which makes it easy to monitor, implement and support the infrastructure. But with a growing number of components and various pieces, it is no longer easy, reliable and feasible to do so.
You can’t create a world class customer experience for every user in every outlet simply by adding more people. That works for luxury industries like high end jewelry, yachts, and the like. It doesn’t work for almost everything else. We need smart assistance to create those experience in a cost efficient manner. It will include many different smart tools.
Wishing you all a happy and safe new year! See you in 2018!