Skip to main content

Customer Experience and Design

Principles & Pillars of Successful Marketing Technology

Your marketing technology is important. So is getting the most value from it.

4 Top Takeaways for Marketers

Here’s what to keep in mind, especially in the manufacturing industry:

1. There’s no one-size-fits-all solution.

Let’s be clear: there isn’t one single tool or program that does it all.

The right foundation starts with sound architecture – integrating multiple platforms to create a seamless, personalized experience. That includes a combination of best-of-breed digital marketing, marketing automation, CRM, communities and marketing intelligence. And manufacturers who have one integrated view of the customer will outpace the competition.

2. Your digital experience can – and should be – your best salesperson.

Sundog Blog The Marketers Checklist 01

Today’s customers are always connected, from social networks to mobile. Case in point: according to Gartner, people are attached to their cell phones for 16 hours a day and check them more than 80 times on average.

So it’s no surprise that websites and digital marketing are the single biggest sources of information for customers. And they are more influential in the decision process than ever before.

3. The integration of digital and physical worlds is the new frontier.

The fusion of digital and physical experiences will continue, making it more important than ever to span the entire buying journey with:

  • Sensors
  • Wearables
  • Personalization technologies
  • Apps that create a connected customer experience
  • Artificial intelligence that uses automated communication, providing richer data for decisions

4. Smarter data management will drive smarter insights.

Many companies are scaling back on experimental tech and moving toward refining customer data management, analytics and processes.

Sundog Blog The Marketers Checklist 02

There’s no doubt: data is everywhere. But until it’s cleansed, integrated and stored within a single system, it’s difficult to get the most value and insight from it.

The Marketer’s Checklist

From a technical standpoint, building the right foundation starts with:

Sundog Blog The Marketers Checklist 03

What’s Next

Remember, the right technical strategy will align your architecture, your business goals, your data model and more. And if you’re not sure where to start or if you want advice on how to take your digital transformation to the next level, we’re here to help.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Eric Dukart

Candid. Honest. Driven. Eric is an expert strategist for everything from startups to Fortune 500 companies, and it’s no surprise that he’s a hands-on guy who’s passionate about insights, problem-solving and all aspects of our client relationships.

More from this Author

Follow Us