Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.
Making a list and checking it twice…
‘Tis the season for lists. Our children are making lists, and we too are staying organized with lists – both personally and while at work. Whether its all the people you have to buy presents for in your eight-sibling family, or a slightly larger (okay – much, much larger) undertaking such as re-platforming your CMS, there’s a lot to plan and account for to ensure success.
When it comes to the latter, there’s no doubt that designing, building, and implementing top-notch experiences requires a great deal of planning, strategy, and time. You also need to determine what is the right platform for your business.
As mentioned in the recent Forrester Wave for Web Content Management Systems (Q1 2017), features previously considered advanced, such as separation of content and presentation, what-you-see-is-what-you-get (WYSIWYG) authoring with drag-and-drop tools, and configurable approval processes, are now table stakes. Today’s platforms must include these features while also providing semantic insight, APIs, cloud, and continuous delivery.
Among the 15 web CMS vendors evaluated, Forrester recognized Adobe Experience Manager (AEM) as a leader. AEM falls under the Adobe Marketing Cloud, which is part of the larger Adobe Experience Cloud. It enables your organization to deliver experiences that are compelling, personal, useful, and everywhere.
Of course, this post isn’t about Santa coming to town, but we do have a list of our own to help you with your migration to AEM.
And if you’re still in the beginning stages of planning for your migration to Adobe Experience Manager, we have a comprehensive guide on the very topic, available below. If you are looking for a qualified partner to assist, feel free to reach out. Cheers!