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Perficient Joins Microsoft’s Customer Engagement Alliance

We’re excited and honored to be a founding member of Microsoft’s Customer Engagement Alliance!  This select group features partners with broad digital agency skills and deep expertise in customer-facing technology working together with Microsoft to help organizations transform. Check out the news below!

Perficient has joined the Microsoft Customer Engagement Alliance, a new strategic collaboration between Microsoft and five leading Microsoft National Gold Partner digital consulting firms that include Infusion, Perficient, Quisitive, Rightpoint and SapientRazorfish. The Customer Engagement Alliance was formed to accelerate digitally-enhanced business for customers through best practice sharing, thought leadership and solution innovation built on Microsoft’s cloud platform.
The five Microsoft Partners bring together best-in-class solutions, expertise in digital customer experience, insights and strategic vision as pressures mount to engage customers evermore digitally. The alliance will collaborate on best practices to address the CMO’s current and future technology challenges where speed, data-driven insights, artificial intelligence and modern customer experiences are requisite for competitive advantage.  The new alliance diversifies Microsoft’s Partner Ecosystem beyond traditional IT services to support the office of the Chief Marketing Officer.

“Historically, Microsoft has centered its partner focus on solution providers that offer world-class IT solutions,” said Eric Loper, Microsoft’s Director of Partner Sales for National Solution Providers. “Marketing technology is becoming a higher priority and bringing these five expert firms to the alliance is the first step in diversifying the ecosystem, while providing our joint customers with best-in-class solutions and strategies that truly enable organizations to meet the modern digital engagement needs of customers.”

In a recent Harvard Business Review report, 40 percent of respondents said creating an exceptional, highly-relevant customer experience is their highest priority.¹ Oftentimes, marketing organizations lack skills and technology resources to meet customer engagement demands and remain competitive.

“Enterprises are making investments in digital marketing and analytics, cloud platforms, and now cognitive computing, but a gap still exists in using those tools and deducing insights,” said Rich Wood, National Director Digital Platforms at Perficient.  “We’re seeing more examples of stronger CMO-CIO relationships and are excited to offer our new insights and vision as part of the Microsoft Customer Engagement Alliance.”

The inaugural meeting for the Microsoft Customer Engagement Alliance will take place at the Microsoft Inspire event in Washington, D.C. July 9-13, 2017. The five partners will meet with key Microsoft Executives to discuss go-to-market, product development and sales strategies to mature the partner ecosystem and provide the office of the CMO with a breadth of solutions.
1 Harvard Business Review, “Competing in 2020: Winners and Losers in the Digital Economy,” April 25, 2017.

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Jane Louis, Microsoft Marketing Manager

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