Customer Experience and Design

Telehealth Adoption – Keep Your Eye on the Future

When asked to disclose their telehealth strategy, many organizations will point to their existing or planned partnership with telehealth vendors. This seems like a natural place to start your telehealth journey, but lets look a little closer at this approach.

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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By partnering with a telehealth provider, you are handing over the reins of a very important part of your future to a provider that offers the same exact care model to every patient population it serves. The relationship is with the patient, not you. They use their marketing and training materials to onboard and train patients that are not filled with your voice and vision. Furthermore, as the future of patient care continues to trend to online you are giving your telehealth vendor an opportunity to replace you.

So what is the alternative?

Rather than looking for a telehealth vendor to address challenges with individual, isolated technologies, your organization should be strategic and change “from the outside-in” towards an entirely different way to offer care. In other words you must digitally transform! To learn more download our guide: Healthcare Everywhere: Why Digital Transformation is at the Heart of Telehealth.

About the Author

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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