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Caterpillar Builds Its Brand Through Digital Transformation

The backbone of America’s economic engine lies in construction, particularly with the building of new residential and commercial properties. As the supplier of this backbone, construction companies play a key role to ensure that building supplies are moved and used.

Caterpillar, the world’s leading manufacturer of construction and mining equipment faced this challenge as they sought to connect more effectively with their customers. To address these challenges, leadership reached out to Perficient and worked with our delivery management and consultants to implement customer service driven solutions.

Ultimately, Caterpillar chose to go with IBM Digital Experience to drive customer service and IBM Commerce to drum up interest in online sales, resulting in significant improvements for both the company and its dealers.

Check out the video to learn more about the details:

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Perficient is a long-time IBM partner with specializations in Commerce and Digital Experience. If you’re looking to increase your eCommerce or customer service footprint, reach out to us today at sales@perficient.com. We look forward to hearing from you!

Learn more about our IBM practice here.

 

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