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4 Ways Big Data is Helping Transform All Companies

A couple of years ago, I read several articles detailing the challenges of Big Data and the confusion around implementation.  The message was as follows: Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.

Since then, technology and Big Data have become pivotal pieces in driving businesses to morph into tech-driven, decision-making companies. All companies want to be tech companies and drive data-based decision making and a fast time to value. Businesses are changing their revenue models to catch up with the tech boom especially in the areas of artificial intelligence, Big Data, and edge analytics.

Data Intelligence - The Future of Big Data
The Future of Big Data

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Here are some examples:

  • GM (the manufacturing arm) has been creating and producing many devices like smartphone and mobile integration, leveraging brands like Apple in the process. GM is investing on Big Data to move up the food chain and secure their revenue stream.
  • Tesla collected 780 million miles of driving data and is adding a million more every 10 hours to identify driving patterns for auto piloting.
  • Target is changing from a retail company to an “engineering” firm using technology.
  • Medical device companies are moving up into the service industry to grow and secure their revenue.

Based on what we see with our clients, here are the 4 ways which enable ALL companies to take advantage of tech and data capabilities to grow competitive:

  • Infrastructure scalability and subscription licensing models of big tech companies like Amazon, Google, and Microsoft passing the price efficiency back to the customers.
  • “Data” is going to be the BIGGEST ASSET for any company to create competitive advantage, digitization, and go-to market strategies.
  • Service providers and software companies that have “been there done that” bringing an industry perspective, intellectual property, and best practices into implementations are helping customers to think correctly about their new Big Data venture the first time.
  • Large software companies like Microsoft, Salesforce, and Informatica thinking about AI and Big Data in the Cloud as their top priorities and investing in those areas to make their software easy to use for customers.

In this multi-part blog series, I’ll cover how Perficient is helping companies in their transformative journey and how we are adapting to the cost and structure changes in the service provider industry.


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Arvind Murali, Chief Data Strategist

Arvind Murali is the Chief Data Strategist for Data Governance with Perficient. His role includes defining data strategy and governance to deliver transformative data platforms. Arvind has served as an executive advisor for data strategy and governance to organizations across several industries. Arvind’s dedication to solving challenges and identifying new opportunities has provided valuable business-focused results for clients, such as providing self-service access to data for global sales teams; helping physicians create informed wellness plans; and delivering insights about current supply chain inventories. He is a passionate Vlogger on YouTube and discusses real-world insights, data platform trends, and the importance of governance as big data continues its exponential growth.

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