For the second year in a row, Sitecore was given the highest placement for its “Ability to Execute” in the Gartner Magic Quadrant for Web Content Management (WCM) – placing it once again in the leaders’ category. Research and analyst firm Gartner looked at 18 WCM platforms and ranked them based on their ability to control “content for consumption over digital channels through the use of specific management tools based on a core repository.” In addition, Gartner looked at each platform’s functions beyond web content publishing.
In ranking Sitecore as a leader, Gartner cited the company’s strengths as:
Sitecore has an industry-leading, compelling and executable vision for a “contextual delivery machine.” The Sitecore Experience Database (xDB), which promises to deliver the long-sought-after “360-degree view of the customer,” contributes to this vision.
Few WCM vendors match Sitecore’s understanding of the latest digital marketing priorities, practices and technologies. Sitecore continually incorporates into its offering support for leading practices, such as customer journeys, cross-channel marketing, multivariate testing and continuous experiences.
More than most WCM vendors, Sitecore is fostering and learning from innovation by its customers, partners and the market as a whole. For example, the Sitecore Business Optimization Services team directly benefits customers that are aiming for digital marketing and business leadership while employing the Sitecore platform.
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Gartner cautioned, however, that Sitecore’s level of customer service is reported to be less than satisfactory with low response times and a lack of proactive outreach. In addition, its pricing is somewhat convoluted, and its dependency on Microsoft Azure causes its cloud capabilities to lag.
Want to learn more about using Sitecore to enhance your customers’ digital experience? Download the guide below.