Many organizations today are using a Modern Business Intelligence Platform or Big Data to eliminate Customer Blind Spots. When most firms refer to Big Data, they are not necessarily using “BIG” data, the term is used interchangeably with Analytics by most of our Customers.
Organizations today are increasingly relying on Data to make strategic decisions. Marketing Departments are using Predictive analytics to identify the Prospects or segments that will give their firms the most “lift” and thus highest ROI.
What are Customer Blind Spots?
- Gaps in your view of the customer relationship across time
- No formal social media listening data
- Lack of cross-device identity
- Inability for organizations to deliver personalized customer experiences
- Inability to apply predictive analytics to customer behavior to optimize products and services
What are the Challenges to eliminate blind spots?
- Disparate Data sources
- Multiple Sources of the truth
- Growth in Data Volumes
- Data Migration Challenges
Fundamental Considerations for a Customer 360 project
The Future of Big Data
With some guidance, you can craft a data platform that is right for your organization’s needs and gets the most return from your data capital.
Customer 360 project should focus on making substantial improvements in 5 key areas: Improve data quality, create Linkages across our various systems, centralize disparate information, transform the data to enable action and insights, and streamline the manner in which data is accessed and available.
Each pillar contains a stream of work broken into parallel paths to accelerate the rollout and adoption of the platform.
If you’re attending @Oracleopenworld (#oow16) and are considering a project to build a Customer 360-degree view by eliminating Customer Blind spots, please join us for our session to learn more on this subject including a customer case study. We look forward to a great session and stimulating conversations.
Building a Complete View Across the Customer Experience on Oracle BI Cloud Service [CON3730]
Monday, Sep 19, 4:15 p.m. – 5:00 p.m. | Moscone West – 2006
ABOUT THE AUTHOR:
Shiv Bharti is the Practice Director of Perficient’s (NASDAQ:PRFT) National Oracle Business Intelligence Practice. Shiv has solid experience building and deploying Oracle Business Intelligence products. He has successfully led the implementation of more than 75 Business Analytics and custom data warehouse projects.
Shiv is a thought leader in the Business Analytics space and a frequent speaker at large conferences like – Oracle Open World, Collaborate, KScope as well as Oracle User Group, sharing his perspectives and thoughts on industry trends,strategies, best practices and case studies.
