Commerce

Fueling the Fitness Craze with Insite eCommerce Platform

Life Fitness initiated a redesign of its B2C digital commerce experience and asked us to assist based on our deep experience with Insite platform implementations.
Life Fitness a manufacturer for a wide range of cardio, strength, and group training fitness solutions, sells to consumers and commercial facilities. Together with Insite, Perficient helped Life Fitness Commerce Platform GoalsLife Fitness not only identify the right partner but also worked diligently on to help check off each of their goals to:

  • Generate incremental revenue by providing a responsive site that caters to customers visiting from various devices
  • Enhance the customer experience with improved communication around order fulfillment
  • Deliver an up-to-date digital experience that aligns to the Life Fitness brand
  • Implement a platform that could scale to other areas of the business (i.e., use redesign of B2C site as a roadmap for building its B2B eCommerce site)

Click here to read the remainder of Life Fitness Success Story
 

About the Author

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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