Microsoft

Site Search Should Not Be an Afterthought

It’s time to re-platform, upgrade or simply join the world of Customer Experience Platform site management. You hold internal meetings where rough budgets are set. You meet with potential implementation partners and plan, strategize, repeat. But yet, one piece that I see continually forgotten until late in the process is Site Search. Okay, not forgotten, but certainly seems to be behind connecting a CRM or ERP to the soon-to-be-crowned winning web management system. I am here to suggest that short of deciding what your main web platform will be, Site Search should be next on the list. At minimum, it should be in the top five for planning and budget.
Customers are savvy and they are mobile. Both go hand in hand with searching instead of traditional navigation. As we continue to have less time, a quality intelligent search experience will continue to grow in consumer expectations.
Large Search Bar

I recently participated in an interview series with two of  my Sitecore colleagues at Perficient with Coveo.

There are a few options for search solution when using Sitecore but Coveo is my personal favorite for two primary reasons:

  1. Their out of the box connectivity speeds time to market and makes it easy to add additional systems to your index.
  2. Forward thinking. Coveo embraces the cloud (and so should you) and because of that they can offer power and sophistication not found in other solutions no matter how much time is spent developing custom code. “Reveal” is their cloud-powered algorithm that elevates customer experience in the search bar to a new level.

Read my interview with Coveo’s Marie-Michèle Caron and learn more about the importance of search and power of Reveal on their site.

About the Author

As a 5-time Sitecore Strategy MVP and Senior Solutions Architect at Perficient, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform and Content Hub. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platforms, or looking to take them to the next level of maturity.

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