Data & Intelligence

6 Disruptions in the World of Data – Day 2 Informatica World 2016

Day 2 at Informatica World has been equally as informative and exciting as day 1. The day started with Amit Wahlia (Chief Product Officer) discussing the 6 data disruptions leading to innovations that Informatica is watching – including mobile, social media, big data, IoT, security, and cloud.

IW16 Day 2a

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A cool example of data-driven disruption was Amazon implementing “predictive shopping”. A process with which Amazon will be able to predict demand and send a product to their customer BEFORE they order through Amazon. This is possible through data science with data from social media, shopping trends, spend analysis, mobile apps, and many more data points. Yet another point brought up in the key note session was the changes in the parameters of data including volume, variety, location, latency, and user driven data.

IW16 Day 2b

Informatica discussed their strategy behind changing their product landscape and focusing more on cloud based products. There are 3 product strategies that were discussed:

  • Best of breed products – Across the 6 solution focus areas including data integration, cloud management, big data, data quality, master data, and data security
  • Intelligent data platform – Connectivity, compute engine, metadata, and operational management layer
  • Data solutions – Customer 360, product 360, supplier 360, secure@source, intelligent data lake
About the Author

Arvind Murali is the Chief Data Strategist for Data Governance with Perficient. His role includes defining data strategy and governance to deliver transformative data platforms. Arvind has served as an executive advisor for data strategy and governance to organizations across several industries. Arvind’s dedication to solving challenges and identifying new opportunities has provided valuable business-focused results for clients, such as providing self-service access to data for global sales teams; helping physicians create informed wellness plans; and delivering insights about current supply chain inventories. He is a passionate Vlogger on YouTube and discusses real-world insights, data platform trends, and the importance of governance as big data continues its exponential growth.

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