Data & Intelligence

Data 3.0 – Day 1 Informatica World 2016

There were 3 main themes during day 1 of Informatica World 2016, including a data competency model, Data 3.0, and updates to their partnership program as a part of their efforts to bolster their collection of data-ready solutions. Since the emergence of Informatica 20+ years ago, their vision to become market leaders in data management has never changed. However, the way of approaching data management changed significantly as we move into an unstructured, business friendly data era. Informatica’s key focus areas that were highlighted today were big data, data integration, data quality, cloud data, master data, and data security.

We started the day covering the Enterprise Data Competency Model consisting of 5 stages:

  • Stage 1 – Individual (Excel jockeys)
  • Stage 2 – Focus (Line of business focused on BI)
  • Stage 3 – Unify (Collaboration between business and IT)
  • Stage 4 – Discover (Data discovery and analytics)
  • Stage 5 – Innovate (Data as a strategic asset and game changer in identifying new lines of businesses)
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IW16 Day 1a

Next, Informatica discussed the evolution of data, and how the marketplace is currently in the Data 3.0 stage:

  • Data 1.0 – Data related to specific business processes (focused on process automation)
  • Data 2.0 – Data focused on enterprise wide initiatives (such as ERP, SCM, or EDW)
  • Data 3.0 – Data front and center, used to transform businesses and come up with new business models

IW16 Day 1b

In addition, Informatica categorized their data solutions partnerships into 4 categories:

  • Cloud Partners – Software vendors such as Salesforce.com, Marketo, and Veeva
  • Technology Partners – Software vendors such as Tableau and Oracle
  • Systems Integrators – Global integrators such as Accenture, Wipro, and TCS, and local integrators such as Perficient
  • Channel Partners

IW16 Day 1c

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Arvind Murali, Chief Data Strategist

Arvind Murali is the Chief Data Strategist for Data Governance with Perficient. His role includes defining data strategy and governance to deliver transformative data platforms. Arvind has served as an executive advisor for data strategy and governance to organizations across several industries. Arvind’s dedication to solving challenges and identifying new opportunities has provided valuable business-focused results for clients, such as providing self-service access to data for global sales teams; helping physicians create informed wellness plans; and delivering insights about current supply chain inventories. He is a passionate Vlogger on YouTube and discusses real-world insights, data platform trends, and the importance of governance as big data continues its exponential growth.

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