Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma. I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey. What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers.
Anyway, take a look at a few articles I find interesting.
30 Examples of Life Going Digital
It’s actually an introduction to a white paper which goes into much more detail than a blog can on “Life Going Digital”
Interviews with Pharma Execs on The Impact of Digital
I like this one because it’s straight from the horses mouth. Worth a deeper read.
“The consensus is that as healthcare continues to digitize, pharma companies must transform themselves in basic ways to stay competitive. Successful ones will rethink their business and operating models, transform their cultures and capabilities, and adopt a new, longer-term mind-set that fosters innovation and bold strategic moves.”
3 Themes For Digital Leaders in Pharma
It comes from a jam-packed post by McKinsey although Marin highlights some key areas.
“These themes strongly suggest that success in the new digital environment will require three big shifts: forging ahead beyond the pack mentality and embracing experimentation and risk taking, developing a collaborative culture and challenging barriers to sharing, and reinventing companies by building capabilities beyond traditional healthcare and updating the operating model.”