Comments on: Why Your Social Media Strategy Is Failing – Here’s Why #63

By: Mark Traphagen

Mark Traphagen — Sat, 15 Jul 2017 15:49:54 +0000

In reply to Katrina Chua. Thanks, Katrina! Well said.

By: Katrina Chua

Katrina Chua — Sat, 15 Jul 2017 14:46:46 +0000

Like all marketing, social media marketing is an art and a science. If used properly, your social media networks provide a word-of-mouth marketing platform, opening positive lines of communication with customers (and potential customers), this leads to satisfaction, repeat purchase, and referrals. Good read!

By: harpreet

harpreet — Mon, 25 Apr 2016 13:52:18 +0000

Social media is very important to promote. This article really help me the points i need to take care.

By: Razu

Razu — Sun, 24 Apr 2016 06:28:38 +0000

Hello Mark, thank you for your article and this is my first time visit here. I found so many important tips and guide in this discussion about social media strategy which i am going to follow next 🙂

By: ronell smith

ronell smith — Tue, 19 Apr 2016 22:53:22 +0000

Mark,
I saw you present on this idea at State of Search. I felt then and now that, if brand’s simply adopted this approach, social media would be far more effective than it is for them currently

By: Mark Traphagen

Mark Traphagen — Tue, 12 Apr 2016 14:08:54 +0000

In reply to Soumya Roy. Great question, Soumya. Yes, I think careful curation can be part of building a valuable brand. It increases the value of your social feeds if people know they are going to get good, relevant information that isn't all about your brand. Of course, you should be careful to only reshare the very best content, and monitor results to make sure it is valued by your audience.

By: Soumya Roy

Soumya Roy — Mon, 11 Apr 2016 17:58:23 +0000

Enjoyed watching the video and got some ideas too. So here too, content is the most important thing, whether it is text content or video or info-graphics or simple graphics. Need to know who are our customers and what they expect from our brand and need to create the contents as they prefer and need.
I have one question. Does content curation help in branding, if yes, how much is acceptable?