Strategy and Planning

Donald Trump, Jeb Bush and the High Value of a URL

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Donald Trump, Jeb Bush, URL
With campaign season in full-swing, campaign strategists have a lot on their plates. Surprises happen. Blunders happen. It can all be very chaotic.
But what happens when your campaign forgets to secure the domain name of your candidate?
Head on over to www.jebbush.com and find out, because it just happened to him.
Throughout his campaign, Jeb Bush has been using Jeb2016.com as his campaign website. Even though this was the domain name they chose, it is still a best practice to secure every other possible variation of a domain¬†so that it doesn’t get snatched up by someone you don’t want to have it. In this case, that someone is Donald Trump’s campaign.
Anyone who goes to JebBush.com is automatically redirected to DonaldJTrump.com.
Dirty politics or politics as usual? Either way, there is one takeaway from the current situation.
Secure. Your. URLs.

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