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Customer Experience and Design

5 Secrets to Digital Marketing Success

What does it take for a brand to have a successful digital marketing campaign?

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers. And it can be delivered through various mediums including display advertising, social media marketing, email marketing, content marketing, SEO, SEM and video advertising, just to name a few.

So, just how do you guarantee success of your next digital campaign?

  1. Integration Make sure your marketing tactics are aligned and working together. It’s that simple.
  2. Content People may be hungry for information regarding your products and services. But that doesn’t mean they want to read the entire manual from front to back. Follow the Bite-Snack–Meal approach, feeding them additional information as their intent to purchase grows and they continue down the customer journey.
  3. Delivery Choose your vendors wisely. With an increased push toward programmatic and more automated buying platforms, it’s more important than ever to understand the targeting capabilities of each one, so you can keep your brand image safe and make your campaign a success.
  4. Engagement You’ve created communities of customers and followers. Now listen and respond to them. In turn, they’ll promote your brand by sharing your message with their friends – enabling you to reach many more prospects. Engagement builds trust, and trust builds sales. People are more likely to buy from a brand they believe in.
  5. Analytics Know what tactics work and which don’t. While metrics like sales and leads show you how well people are moving through the sales funnel, they don’t show you how to reach more potential buyers in the first place. Which tactics are generating awareness, consideration and intent? Understand your Key Performance Indicators (KPIs) and analyze all marketing tactics that support them. In many cases, you can view performance in real time. Take advantage of this, and make necessary changes along the way to ensure optimal campaign success.

By 2019, digital marketing is forecasted to top 100 billion, and your digital marketing budget will continue to add up. Let’s make sure it’s money well spent.

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Renee Cook

This dedicated marketer has over 17 years in the media industry and nearly a decade in digital media. Renee works in digital marketing and media strategy, and she also is Google Adwords certified.

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