You can’t argue with it because it’s a good idea. Yellow Cards have gone digital. Not the ones used in soccer/football, but the ones used in the UK for reporting adverse events. When governments undergo digital transformation, you know it’s not a fad. After all, they’re not typically early adopters…of anything.
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
Last week, the Medicines and Healthcare products Regulatory Agency (MHRA) released a mobile app for the Yellow Card Scheme, a program introduced by the United Kingdom after the Thalidomide disaster, to assist with the safety monitoring of all healthcare products, such as pharmaceuticals and medical devices.
The new Yellow Card app, which complements the web-based version, enables patients, caregivers, and healthcare professionals to report adverse events, as well as receive news and alerts about the products they’re interested in.
According to Mick Foy, Group Manager for MHRA’s Vigilance and Risk Management of Medicines Division, “Moving Yellow Card onto a mobile app is a logical progression in this digital age, allowing us to build on the existing website to improve user engagement.”
To read the original press release from the MHRA, click here.