Customer Experience and Design

The Yellow Card You Can’t Argue With



You can’t argue with it because it’s a good idea. Yellow Cards have gone digital. Not the ones used in soccer/football, but the ones used in the UK for reporting adverse events. When governments undergo digital transformation, you know it’s not a fad. After all, they’re not typically early adopters…of anything.

Customer Experience and Design - Build a Better Customer Experience with AEM on Microsoft Azure
Build a Better Customer Experience with AEM on Microsoft Azure

Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.

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Last week, the Medicines and Healthcare products Regulatory Agency (MHRA) released a mobile app for the Yellow Card Scheme, a program introduced by the United Kingdom after the Thalidomide disaster, to assist with the safety monitoring of all healthcare products, such as pharmaceuticals and medical devices. 

The new Yellow Card app, which complements the web-based version, enables patients, caregivers, and healthcare professionals to report adverse events, as well as receive news and alerts about the products they’re interested in.

According to Mick Foy, Group Manager for MHRA’s Vigilance and Risk Management of Medicines Division, “Moving Yellow Card onto a mobile app is a logical progression in this digital age, allowing us to build on the existing website to improve user engagement.”

The Yellow Card app is available for free on iOS and Android.

To read the original press release from the MHRA, click here.

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Sr. Marketing Manager, Industries, Perficient

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