When you think of a pharmaceutical companies, you think drugs. You think of them as a business – drugs being developed, sold, and consumed. Not often do you think of them as do-gooders.
That’s why drug companies, like Pfizer, operate social responsibility initiatives in an effort to earn respect from the general public. Take, for example, Get Old, a program supported by the company that’s geared towards enhancing the lives of seniors. It’s been around since 2012 and continues to gain traction by offering the older population a digital hub filled with personal stories, expert-written articles, and access tools and other resources related to aging. According to Get Old’s website, the company will “be launching a host of digital and physical activities” over the next year.
While there’s no question that drug companies start these types of campaigns out of compassion, it makes fiscal sense, too. After all, the audience is their current and future patients.
How is your company leveraging digital transformation strategies to engage with current and future patients?