Comments on: Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

By: JustRank

JustRank — Thu, 18 Feb 2021 02:30:49 +0000

Not sure if the collaborative content still work at these moments where we sees fierce competition within the same niche especially. Though the intention was great as 1+1>2 effect, but it’s very difficult to collaborate unless there’s a good idea. I haven’t really see any collaborative content in recent time especially when it comes to big brand.

By: Mark Traphagen

Mark Traphagen — Sat, 30 May 2015 18:06:08 +0000

In reply to Vlad Vagner at Silent SEO Ninja. A good point, Vlad, and should certainly be part of the negotiations leading up to any collaborative projects.

By: Vlad Vagner at Silent SEO Ninja

Vlad Vagner at Silent SEO Ninja — Sat, 30 May 2015 17:28:42 +0000

I really loved the video, even though it was tailored for very beginner audience.
Although, I do not do collaborative content with big companies like Playboy, I have done some of this type promotion with relatively successful businesses in the DFW area and it has been very successful for both companies involved.
However, one of the most important things to note is that one company almost always benefits more than the other party, usually due to differences in size and reach. This has to be discussed beforehand as it can lead to different results than expected.

By: Vikas Singh Gusain

Vikas Singh Gusain — Mon, 25 May 2015 12:55:03 +0000

this is nice trial. Complementary products ( non competiting) could collaborate to better yield. Would like to see similar more experiments in content marketing

By: Steve Masters

Steve Masters — Tue, 19 May 2015 20:37:32 +0000

I love the idea of coopetition – where potentially competing brands trying to target the same market can actually work together to create a bigger return. Brands with audience cross-over can extend their reach in an eye-catching way that gets them noticed. I’m reminded of the Kit-Kat and Android 4.4 tie-up some time ago. That was brilliant.

By: Xavier Tan

Xavier Tan — Tue, 19 May 2015 16:10:05 +0000

Definitely agree with collaborative content; you get access to each other’s audience. Recently partnered with an SEO coach. We refer clients to each other – I refer clients who want to do SEO themselves, while he refers clients who don’t want to do SEO themselves.

By: Hobie Brooks

Hobie Brooks — Mon, 18 May 2015 16:02:06 +0000

This seems like simple advice but it is easy to realize how effective brand collaboration can be. I am glad to see someone mention the importance of KPIs in determining whether any marketing or branding effort has been successful. It can be tricky to guess what connections are likely to work. Thanks for the great interview!