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Cloud Growth Drives New Partnership Opportunities

The latest news from the Modern Modern Experience Conference in Vegas: Cloud based integration provider Put It Forward is teaming with systems integration and consulting firm Perficient to market and sell marketing cloud and sales cloud solutions from Oracle. Both firms have longstanding relationships with the software company, including services and solutions for Oracle Sales Cloud, Oracle Service Cloud, Siebel and Eloqua.

“This partnership expands our service offerings to our customers, especially as companies of all sizes are recognizing that cloud-based marketing and sales solutions are critical for competing in today’s market,” stated Emil Fernandez, Vice President of Perficient’s Oracle practice. “Due to acquisitions or other strategic changes, firms need options for connecting disparate systems. With the cloud expertise of both Perficient and Put It Forward, we’re able to offer seamless configuration without the need for custom programming.” mme  11044561_610269012440123_973417123815036874_n

Both companies recognize that the Cloud steamroller shows no signs of slowing down. Earlier this year, Goldman Sachs reported that “spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018,” while overall IT enterprise spending grows at only 5%.

“Success today is defined in part by connectivity and agility as companies move to embrace the power of cloud based solutions while leveraging investments in on-premise solutions.” says Mark Cowan, CEO of Put it Forward. “Getting the right data where and when you need it helps organizations create the connectivity which enables success; Put it Forward’s partnering with Perficient brings the best in class capabilities of execution and knowledge needed to be successful without costly development resources in a time effective manner.”

The companies announced the alliance as thousands of marketing and sales professionals gathered this week in Las Vegas for the 2015 Modern Marketing Experience Conference, presented by Oracle. The event showcases Oracle Marketing Cloud and other leaders in the space, including Perficient, an Oracle Platinum Partner.

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Daniel Rabbitt

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